Corporate Protocol: A Guide for Business (Spanish Edition)

Today, protocol and business are two interconnected concepts in Spain. The term "ceremonial" is, however, a more recent addition to the public presence of numerous organizations outside the official sphere, which until the arrival of democracy had no public visibility. The assumption of new and necessary protagonism led to their positioning in the imaginary of the new Spanish state. This book aims to analyze and systematize the ceremonial and protocol behaviors of companies, foundations, associations, political parties, trade unions, business organizations, NGOs, professional or religious associations that are not part of the State, but organize events with authorities, sponsor activities of the administrations, or are invited to official events. From the identification of the ceremonial system in which they are framed to the guidelines for the strategic management of events, and the techniques to be applied in the arrangement of tables or flags.

The growing importance of protocol and ceremony in the public sphere has led to the emergence of a new field of study and professional practice in Spain. Traditionally associated with the official and state spheres, these concepts have expanded to encompass a wide range of organizations and events. This book provides a comprehensive analysis of this phenomenon, offering practical guidance and insights for those responsible for managing the ceremonial and protocol aspects of their organizations.

The book begins by examining the historical evolution of protocol and ceremony in Spain, tracing their roots in the official and state spheres, and the gradual expansion of these concepts into the wider public domain. It then delves into the various types of organizations that now engage in ceremonial and protocol activities, from companies and foundations to political parties and religious groups.

One of the key focus areas of the book is the strategic management of events and the role of protocol in this process. The authors provide detailed insights into the various techniques and best practices for organizing events, including the arrangement of tables, the placement of flags, and the management of guest lists and seating arrangements. They also explore the importance of aligning ceremonial and protocol activities with the overall strategic objectives of the organization.

In addition to the practical guidance, the book also examines the broader societal and cultural implications of the growing importance of protocol and ceremony in Spain. It considers the ways in which these concepts have become embedded in the public imagination and the impact this has had on the way in which organizations are perceived and understood by the wider public.

Overall, this book is an invaluable resource for anyone involved in the management of ceremonial and protocol activities in Spain. Whether you are a business leader, a political organizer, or a member of a non-profit organization, this book will provide you with the knowledge and tools you need to navigate the increasingly complex landscape of protocol and ceremony in the public sphere.

product information: